Acta Oeconomica Pragensia 2015, 23(2):40-53 | DOI: 10.18267/j.aop.469

Attitudes of Czechs towards Working Life

Václav Stříteský, Marek Stříteský
Vysoká škola ekonomická v Praze, Fakulta podnikohospodářská (e-mvaclav.stritesky@vse.cz, marek.stritesky@vse.cz).

The paper deals with consumer attitudes and perceptions of working life on the Czech labour market and analyses possibilities of the Czech labour market segmentation. The research is based on an analysis of data MML-TGI provided by Median agency. This data source is highly accepted in targeted marketing. In the first part the research focuses on the satisfaction of Czech people with their jobs and salary and identification of prevailing attitudes to work and employer loyalty. The next section identifies segments of the Czech labour market according to the perceived importance of selected aspects of working life. These segments are further characterized. The research results provide a new perspective on issues of employee recruitment, motivation and retention, which may be the real base for the application of HR marketing in its complexity in organizations operating on the Czech labour market.

Keywords: motivation, HR segmentation, job satisfaction, working life, Czech labour market
JEL classification: M31, M51, M54

Published: April 1, 2015  Show citation

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Stříteský, V., & Stříteský, M. (2015). Attitudes of Czechs towards Working Life. Acta Oeconomica Pragensia23(2), 40-53. doi: 10.18267/j.aop.469
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