Acta Oeconomica Pragensia, 2012 (vol. 20), issue 5

Is GDP an Appropriate Indicator of Economic Performance and Social Progress in the Context of Globalization?

Marta Nečadová

Acta Oeconomica Pragensia 2012, 20(5):3-23 | DOI: 10.18267/j.aop.377  

The article deals with the ability of the GDP indicator to interpret and capture economic performance, social progress and sustainable economic growth. Given the fact that the construction of indicators such as GDP does not monitor the quality of population, environmental changes or changes in stocks of non-renewable natural resources, it is necessary to take this into account (GDP is primarily an aggregate of production) and look for indicators that would allow a more complex analysis of not only economic performance, but also its social and environmental aspects. Some proposals for how to assess the sustainability of economic growth are summed up...

Acculturation of Immigrants in the Czech Republic

Kamila Matysová

Acta Oeconomica Pragensia 2012, 20(5):24-35 | DOI: 10.18267/j.aop.378  

The paper offers a framework for an acculturation strategy for the Czech Republic. The survey aims to detect the situation of the three biggest immigrant groups in the Czech Republic (Slovaks, Ukrainians and Vietnamese) and their strategies of acculturation. Berry's theoretical concept of acculturation proposes four different acculturation strategies termed assimilation, integration, separation and marginalization. The model is based on the assumption that the way in which individuals acculturate depends on how they simultaneously deal with two fundamental issues. The first is the extent to which acculturating individuals regard maintenance of their...

An Analysis of Media Perception of the Czech Republic in Selected Foreign Media in 2010-2011

Petr Král, Markéta Lhotáková, Maria Tisovski, Yana Shamina

Acta Oeconomica Pragensia 2012, 20(5):36-47 | DOI: 10.18267/j.aop.379  

This paper analyzes the theoretical concept of country of origin as a brand and its influence on brand image of products originating from a particular country. It reviews the role of the media in establishing the perception of country of origin in general and its potential use as a tool contributing to the achievement of the target image of a country. Primary research concentrated on monitoring of influential international media (the global impact media BBC and CNN and 19 Russian media were analyzed) with the aim to identify factors that influenced the media perception of the Czech Republic in the years 2010 and 2011. The main factor that influenced...

Innovation Management in Logistics as an Important Determinant of a Company's Competitiveness

Mária Dzurová, Andrej Miklošík

Acta Oeconomica Pragensia 2012, 20(5):48-56 | DOI: 10.18267/j.aop.380  

Innovation management in logistics as a systematic controlled process for continuous increase in the quality of individual parts and global logistics involves tools for gaining and retaining a unique competitive advantage. The business environment achieves innovation by concentrating on planning strategies, marketing, production and quality of the environment, logistics, company management and human resources. The main objective of the article is to offer a theoretical view combined with practical aspects of management of innovation processes as the crucial determinant for gaining competitive advantages for the company, region, state and the European...

Integration of Technology Management and Its Development: Interlevel Overlap and Technology Identification

Marek Jemala

Acta Oeconomica Pragensia 2012, 20(5):57-74 | DOI: 10.18267/j.aop.381  

Innovation processes have become more open and complex. Large corporations and vertically integrated R&D labs are giving way to distributed networks of innovation which connect different companies and organizations into innovation ecosystems. Business and technology strategies of smaller companies and public policy should follow this trend and reconsider the roles of technology, human capital, competition policy, intellectual property, and public data in promoting the environment for open innovation. Integrating technology and business trends, technology and business strategy, technology capacities with customers' needs, technology and business...

Comparison of the Ophthalmology Departments of the Vysocina Region Hospitals Using DEA Models

Jana Borůvková, Martina Kuncová

Acta Oeconomica Pragensia 2012, 20(5):75-84 | DOI: 10.18267/j.aop.382  

DEA (Data Envelopment Analysis) models are usually used to find the relative efficiency among homogenous units according to selected criteria (inputs and outputs). Homogenous units are the units (companies, institutions, states) that produce equivalent outputs via using the same inputs but with different intensity. As the number of inputs and outputs included in the model can be higher, the DEA models rank among the methods of multi-criteria decision-making. In this article we try to compare the not-for-profit hospitals that are situated in Vysocina Region in these towns: Jihlava, Havlickuv Brod, Trebic and Nove Mesto na Morave. In this article we...

Anglicisms in the German-Speaking Business World

Lenka Kalousková

Acta Oeconomica Pragensia 2012, 20(5):85-90 | DOI: 10.18267/j.aop.383  

This article examines the use of English loan words in German economic terminology. Anglicisms are very frequently used in German in the modern sphere of business. On the one hand, they contribute to a better understanding of terms used in the business and service sectors, but on the other hand, they cause misunderstanding and confuse German-speaking recipients due to their insufficient knowledge of English. A lot of linguists and politicians have criticized the overuse of Anglicisms, claiming that English has a bad effect on contemporary German. The future influence of English on Business German, as well as the adoption of English words by Business...