Současná Evropa 2017, 2017(1):30-40

Je Evropská unie modelem pro jiné nadnárodní organizace z pohledu vybraných instrumentů veřejné diplomacie?

Petra Vytečka Šedinová

Cílem článku "Je Evropská unie modelem pro jiné nadnárodní organizace z pohledu vybraných instrumentů veřejné diplomacie?" je určit v jakém směru lze toto tvrzení vyvrátit či kladně potvrdit. Text článku nabízí komparativní srovnání vybraných instrumentů veřejné diplomacie Evropské unie a Africké unie, pokládá si tři klíčové otázky, na které autorka v závěru textu nachází odpovědi, a zároveň analyzuje míru inspirace EU strategie veřejné diplomacie směrem k praktikám Africké unie. Článek se v rámci veřejné diplomacie zaměřuje především na oblast sociálních médií a mediálních kampaní, skrze které zkoumá míru angažovanosti a vzájemnou inspiraci mezi oběma zkoumanými organizacemi.

Keywords: mezinárodní organizace, veřejná diplomacie, veřejné informace, EU, AU, evropská studia, média, veřejné mínění

Is the European Union a model for other intergovernmental organizations from certain public diplomacy instruments' perspective?

The goal of the article "Is the European Union a model for other intergovernmental organisations from certain public diplomacy instruments' perspective?" is to refute or confirm the statement. The text provides a comparative analysis of the EU's and AU's public diplomacy's selected instruments, formulates three key questions to which the author finds answers at the end of the text, and at the same time suggests the level of inspiration by the EU public diplomacy strategy towards the African Union's policies. Within the frame of public diplomacy, the text focuses mainly on social media and media campaigns through which it searches for the level of engagement and mutual inspiration of both researched institutions.

Keywords: international organisations, public diplomacy, public information, EU, AU, European studies, media, public opinion

Published: June 1, 2017  Show citation

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Vytečka Šedinová, P. (2017). Is the European Union a model for other intergovernmental organizations from certain public diplomacy instruments' perspective? Contemporary Europe2017(1), 30-40
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