Budování značky Career Days na českém trhu

The paper is analyzing the strategy of the brand Career Days. Career Days, similar to job fairs, offer university students and graduates work opportunities. Annually, they are hold by the international non-profit student organization AIESEC. The aim of the bachelor thesis is to describe and evaluate the position of this brand on the Czech market and suggest changes which would help increasing its awareness. In the introduction, I am addressing to the organization AIESEC, describing its structure and operation. The next part is presenting the project Career Days itself, the concept and essence. The thorough analysis of the brand strategy represents the main body of my thesis. I am describing the whole process and operation of the project's promotion. In the summary, I am suggesting improvements, which would lead to a reinforcement of Career Days as a brand.