Protokol a etiketa v diplomacii a obchodě

The purpose of this thesis is to define the terms "business protocol", "state protocol", "diplomatic protocol" and "etiquette", to describe some of the rules of social behavior and explain the importance of compliance with these rules. Equally important part is form of protocol and etiquette of diplomacy, for example how follow-up contacts between the countries each other, who is regarded as the initiator, what kind of ceremonial duties exist, how looks the organization of visits or how to choose appropriate gifts. This thesis is divided into three main chapters. The first part defines the basic concepts. The second part of the work focuses on the business protocol itself. It includes such topics as social priority, introduction, business cards, clothing, letters, netiquette, organizing a business meeting, a visit of a foreign guest, an international conference and last but not least social accident. The third chapter examines diplomatic protocol and pays particular attention to the supreme visiting government officials. To obtain the necessary information has been used by professional literature and sources of the Ministry of Foreign Affairs of the Czech Republic. On the basis of the methods of direct observation were characterized the best and worst results, that is what is good and what is not good. It was discovered that the rules of the protocol in business circles in the Czech Republic are often violated.