Internet jako prostředek komunikace a propagace firem

The Internet is considered to be an enormous contribution in the human history. It does not mean only a certain "space", where people communicate, gain knowledge, but it also serves as an advertising space for companies. It is no longer important for companies to be able to orientate themselves purely on the market but also on the Internet. The goal of this thesis is an assessment of the options of internet marketing, because every good manager, who wants to keep pace with competition, realizes its advantages and necessities. The thesis is divided into 2 parts: theoretical and practical part. Theoretical one deals with the importance of the Internet in terms of marketing, marketing mix and communication mix on the Internet. The second part is focused on the practical application on the basis of the theoretical knowledge and represents a potential concept of marketing activities in the certain company into the future.