CPM - Řízení podnikové výkonnosti v prostředí telekomunikační společnosti

This diploma thesis deals with the corporate performance management which represents a new direction in utilizing of data produced by Business Intelligence. An application of this approach in a telecommunications operator environment is a major contribution of this thesis. Theoretical principles of corporate performance management which capture, for instance, analysis of components, architecture, future development and current state of the market are described in the first two chapters. The third charter is an introductory part to the practical one because it deals with selected implementation methodology of corporate performance management. This thesis concentrates on two parts within the framework of this methodology -- analysis and proposal. While the fourth chapter characterizes the initial situation and a methodology of collecting of data, the fifth and sixth chapters create a core of this diploma thesis. The fifth chapter, which focuses on the analysis mentioned above, surveys a current state of the parts needed in order to propose CPM and where it is necessary the fifth chapter submits proposals of changes. The sixth chapter creates a complex proposal of CPM in a real environment based on the analysis of current situation in the company and from the proposals of changes. This proposal represents a summary of theoretical knowledge of corporate performance management and the current situation in the telecommunications company. The last seventh chapter makes recommendations which would contribute to the future implementation of the proposed corporate performance management.