Řízení podnikové výkonnosti (CPM) v obchodních organizacích

Corporate Performance Management (CPM) is currently one of the most developing branches of informatics due to the fact that it is a tool that allows managers to effectively manage their company and thereby increase its competitiveness in the market. This thesis focuses on the individual elements of the CPM, particularly on the managerial methods, metrics and business processes, which are generally characterized first and then applied to business organizations that operate in the area of retailing. There is also a fourth CPM element - CPM applications, but a detailed description is not covered by this work. The aim of this thesis is mainly to define the basic (core) processes in retailing and describe their characteristics using informatics approaches. Each process is then assigned to managerial methods that can be used in evaluating the performance of these processes and to specific examples of metrics for which appropriate dimensions are further defined. The main contribution of this work is the analysis of processes in the retailing industry, using methods and approaches used in informatics - characteristics such as purpose of the process, events that trigger the process, inputs and outputs of the process and metrics, which are assigned to the corresponding dimensions, are defined for each process.