Budování pověsti státu v období studené války

The thesis compares Western and Soviet approaches to creating the image of state in the Cold War period. Terms public diplomacy, propaganda and agitation are explained and the Cold War period is covered in the first section. Second chapter depicts American and British approach to the public diplomacy after WW2 and deals with Western methods and tools used to create the image of state abroad. Third section describes Soviet propaganda and its machine of the stated period and the fourth section compares and judges Western and Eastern approaches. It seems that although the differences of democratic and totalitarian form of state are relevant, the structure and institutions used to creating the image of state during the Cold War were similar on both sides of the iron curtain.