Srovnání webových stránek vybraných leteckých společností

With the massive expansion of the internet in the last years many comodities and services are offered and sold online. Airline companies are no exception. Booking of flights and getting flight information is possible through their web pages. Quality of web pages is therefore an important factor of their success. Therefore it is imperative to have a methodology through which we can evaluate the quality of airline company web pages. The goal of this work is to create such a methodology. Web pages will be evaluated mainly from the user view, from four different angles: graphical design, accessibility, usability and informational value. The last two criteria will be the most important. Each criterion will be comprised of several partial components, which will be assigned a point value. The methodology is applied to the web pages of the Czech Airlines, Lufthansa and British Airways. The correctness of our evaluation will be confirmed by the user poll where people are evaluating the above mentioned web pages. The results of the poll will be compared to the results of our analysis. That way we will find out if our evaluation system is usable.