Buyer Decision Process on the Market of Electric Shavers

Název práce: Buyer Decision Process on the Market of Electric Shavers
Autor(ka) práce: Frič, Peter
Typ práce: Diplomová práce
Vedoucí práce: Stříteský, Václav
Oponenti práce: Koudelka, Jan
Jazyk práce: Česky
Abstrakt:
Buyer decision process is an important mechanism in the heads of consumers which leads them through purchase decisions. To understand behaviour of consumers, this process has to be analyzed and explained. Aim of this thesis is to analyze market of electric shavers in the Czech Republic and to determine key factors influencing purchase behaviour. Secondary and primary research are undertaken to reach the goal of the paper. In addition, five hypotheses are evaluated to verify author's expectations about the market of electric shavers for men in the Czech Republic. Analysis shows that consumers base their decisions about shavers mostly on performance and price. Though, majority of consumers do not buy shavers themselves, but receive it as a present from close family or relatives.
Klíčová slova: nákupní chování spotřebitelů; spotřebitelské chování; elektrické holící strojky
Název práce: Buyer Decision Process on the Market of Electric Shavers
Autor(ka) práce: Frič, Peter
Typ práce: Diploma thesis
Vedoucí práce: Stříteský, Václav
Oponenti práce: Koudelka, Jan
Jazyk práce: Česky
Abstrakt:
Buyer decision process is an important mechanism in the heads of consumers which leads them through purchase decisions. To understand behaviour of consumers, this process has to be analyzed and explained. Aim of this thesis is to analyze market of electric shavers in the Czech Republic and to determine key factors influencing purchase behaviour. Secondary and primary research are undertaken to reach the goal of the paper. In addition, five hypotheses are evaluated to verify author's expectations about the market of electric shavers for men in the Czech Republic. Analysis shows that consumers base their decisions about shavers mostly on performance and price. Though, majority of consumers do not buy shavers themselves, but receive it as a present from close family or relatives.
Klíčová slova: electric shavers; buyer decision process; consumer behaviour

Informace o studiu

Studijní program / obor: Ekonomika a management/International Management
Typ studijního programu: Magisterský studijní program
Přidělovaná hodnost: Ing.
Instituce přidělující hodnost: Vysoká škola ekonomická v Praze
Fakulta: Fakulta podnikohospodářská
Katedra: Katedra marketingu

Informace o odevzdání a obhajobě

Datum zadání práce: 18. 10. 2009
Datum podání práce: 15. 5. 2010
Datum obhajoby: 13. 9. 2010
Identifikátor v systému InSIS: https://insis.vse.cz/zp/23521/podrobnosti

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