Analýza aktivit firmy Polpur s.r.o. na zahraničních trzích a návrh optimalizace vstupu na nové trhy

This bachelor thesis deals with the analysis of the activities of the company Polpur s.r.o. (company produces tools for grinding and polishing, primarily in the glass and jewellery industry) on foreign markets and recommendation how to optimize entering new markets. In the first part is presented the company, its history, the portfolio of products and also how is company presented. Furthermore, with the assistance of SWOT analysis is evaluated the position of the firm on domestic market. In the second part is defined range of current activities of company Polpur s.r.o. on foreign markets. These activities are evaluated and it is suggested how to optimize them. The third chapter briefly describes the importance of the newly opened Internet shop on the domestic market and on foreign markets. In the next section are defined factors that are crucial for the company Polpur s.r.o. while entering foreign market. The content of the fourth chapter is the selection and following PEST analysis of country suitable for entry. Selected country is from the point of view of company Polpur s.r.o. perspective, and it is Iran. In the final part of the thesis are at first mentioned possible forms of entry to foreign markets and consequently is demonstrated the recommendation of optimisation of entry to foreign markets in the selected country with the help of selected forms of entry and the author's own recommendations.