Analýza sociální kampaně - Česko proti chudobě

A bachelor thesis Analysis of a Social Campaign -- Česko proti chudobě (Czechia against poverty) deals with an influence of a communication of the campaign on the society. A theoretical part is focused mainly on an explanation of terms connected to a social campaign, on an introduction to poverty issues, on a way of a fight against poverty in the world and an introduction to the Česko proti chudobě campaign. There are methods of communication of other European social campaigns compared to the Czech one (Česko proti chudobě) in a practical part. The practical part also tries to find out if there is an awareness of the campaign among the public, through which mass media people learn about the campaign, whether the public is somehow participating in the campaign, if it trusts in the purpose of the campaign and at the same time whether the Czech society is interested in poverty issues. There was a survey conducted to find out these facts.