Změna struktury českého a světového trhu na příkladu přímého prodeje

In the context of increasing technological development and of the effort to get closer to the customer grows the importance of those companies that distribute their products through direct sale. The goal of this work is to prove that direct selling companies at the expense of other companies increase their turnover, and therefore contribute more significantly to changes in market structure. The method of work is data analysis, a summary of conclusions from literature, local research by selected traders in Czech Republic by questionnaire and compilation of time series from historical development according to the turnover with a view to build a 5 year prediction. I will also find out the reasons of the increasing turnover of these companies and the implications for the rest of the market. The conclusion of the work summarises the results of data analysis and answers the question whether direct selling will continue to significantly influence the structure of the market.