Komparace dvou systémů prodeje společnosti adidas ČR s.r.o

The primary aim of the diploma thesis is to evaluate the pros and cons of two types of sales systems at adidas ČR, i.e. the franchise stores and own adidas Concept Stores. On the basis of an analysis of the compared sales systems, the thesis suggests improvement measures for both systems and provides recommendations for similar types of retail formats. The thesis should make clear the issue of running a franchised business as compared to running an own retail shop of adidas ČR s.r.o. by introducing both sales systems. The theoretical part is based on a search of both Czech and world professional literature, it deals with the basic retailing and franchising terms, the forms of cooperation in retailing, and an assessment of the current market development. The practical part studies the two aforesaid sales systems at adidas ČR s.r.o.