Česká centra jako nástroj veřejné diplomacie ČR

In present world it is not the states' action itself, which is playing more and more important role, but it is the ability to present it in an appropriate way, to achieve as positive image as possible and consequently to reach a better position in the international community. What contributes significantly to the attainment of these goals is the systematic communication and presentation of the state abroad which is called public diplomacy. The thesis examines the system of public diplomacy in the Czech Republic and it is focused especially on one of its instruments - Czech Centres. The aim of the thesis is to analyze both theoretical and practical activity level of Czech Centres and thus provide a coherent picture of their functioning. The attention is paid also to actual priorities and initiatives of this institution.