Využití sociálních sítí pro Competitive Intelligence v organizaci

This thesis serves as Competitive Intelligence in social networks study for 1.A&B a.s. marketing and advertising company. Thesis is devided ito four parts. First part introduces social network as today's phenomenon, presenting it's definiton, basic characteristics and short introduction to Czech and foreign social networks history. It also compares developement trends and user numbers. Second part is focused on defining the competitive environment of 1.A&B company, identifying its competitors on social networks, presenting their basic information. Social networks chosen for competitive intelligence work are selected using Czech internet popullation impact index. Third part is focused on gathering and then analysing introduced competitors' profiles on social networks using automated tools such as Facebook Graph API or commercial one - Social Bakers online tools. In final part, all gathered and analyzed data are evaluated and reccomendations for 1.A&B company are given.