Firemní kultura německé firmy Bosch Diesel.cz

This thesis deals with the issue of corporate culture from both practical and theoretical point of view. In the theoretical part of the thesis are defined terms such as culture, national culture, corporate culture, corporate image, identity and ethic. The thesis studies impact of encouter of more national cultures on the corporate culture of global compenies and analyses the main differences between czech and german culture and entrepreneurial environment. The practical part focuses specifically on the corporate culture of the german company Bosch Diesel which operates in the Czech republic. This part analyses separate elements of the corporate culture such as development and motivation of employees, internal communication or social responsibility. The questionnaire at the end of the thesis analyses, how is the implemented corporate culture evaluated by the personnel of the company.