Trh současného výtvarného umění

This thesis "The market of contemporary fine art" explores the arts marketing processes of comparable commercial galleries, aimed at young Czech art. The theoretical part focuses on arts marketing and its application in the art scene. The practical part focuses on the analysis of individual marketing activities with the help of expert interviews, and then uses a competitive analysis to contrast the marketing methods of the Dvorak sec contemporary art galleries. The aim of this work is to compare and to consider the individual marketing processes of competitive galleries in the marketplace of contemporary art.