Rizika a výhody vstupu českých firem na čínský trh

The bachelor thesis deals with the risks and benefits Czech companies face when breaking into Chinese market. The first part of the thesis looks into the Chinese economy. Chinese economic history, last years' developments and the current situation are described as well. The next passage is concerned with business cooperation between the Czech Republic and the People's Republic of China. The practical part of the thesis is devoted to specific companies, which have already entered the Chinese market. Possible ways of entering the Chinese market are described. Subsequently, specific circumstances Czech companies have faced in the past are examined. A SWOT analysis identifying threats and opportunities of the entry is carried out later on. The target of this thesis is to analyze, whether it is rather beneficial or inconvenient for Czech companies to enter the Chinese market and to define the relevant conditions. A qualitative research based on semi-structured interview is used to determine the success rate of each company.