Platební karty na internetu

This thesis deals with payment options on the Internet and is primarily focused on payment cards both in terms of their risks of use, and their popularity from the perspective of merchants and customers. The thesis is divided into six chapters. The first part talks about available payment methods when paying in Czech e-shops. The second part is relates to payment cards in terms of the brief description of its development, current situation, classification, security, security risks and security policies. The third section provides a brief definition and classification of electronic payment systems. The fourth section presents a survey analysis using payment preferences of the Czech e-shops to see what payment methods they offer, which one they prefer and why. Especially if they enable the payment with the payment card and what led them to approve that, or vice versa discouraged them. The fifth part is based on a research from the fourth chapter and its aim is to evaluate the most widely used payment gateway in the Czech Republic. The sixth part deals with the paying preferences of a customer; which method are they using the most, what is their most favourite method and what are the barriers when paying with payment cards on the Internet. Objective of this thesis it to evaluate, based on analyses from customer and merchants point of view, online payments and payments with the payment card. The aim is to find a consensus between customers and merchants, what kind of payment method is preferred by both sides and determine the barriers in paying with the card, since the payment method cash on delivery still prevails on the Czech market.