Podnikatelský plán

The goal of the bachelor thesis is to create a business plan for an emerging company - HEALTHY GARDEN, s.r.o, which is a restaurant with main focus on providing healthy food and gluten free food. The purpose of the plan is verification of the project's feasibility and its competitiveness on the current market. The thesis is divided into two parts - theoretic and practical. The first part explains theoretical background of business plan creation, its implication, purpose and structure. It also shows how the theoretical knowledge of marketing, accounting, financial planning and law is interconnected. The practical part focuses on the realization of the business plan. The main points are the company and the product it offers, which is a healthy life-style; furthermore market and environment analysis, accounting, marketing and overall operation. Last but not least, the second part contains detailed financial plan for the first five years after the product launch.