Vývoj konceptu strategie "Modrých oceánů"

The strategic concept of "blue oceans" is currently undoubtedly one of the most interesting and most often talked strategic concepts. The thesis is therefore deals with the development of this strategic concept at the time and on the basis of previous papers of the authors in which were introduced tools and frameworks that later became part of the blue ocean strategy concept. The thesis also deals with other publications that the idea of the concept uses in own frames or in some way continues to build upon it. Further a description of the whole strategic concept is presented with each of analytical framework and tool with emphasis on additional context and findings of the section on the recent development of the concept. A key part of the thesis is the application of the concept to the three services - Knihovnička.cz Prezi and the Steam and evavulation of these tools with emphasis to the conclusions that have been made in the recent development of the strategic concept of "blue oceans" and its application.