Monitoring internetu a jeho přínosy pro podnikání nástroji firmy SAS Institute

This Thesis is focused on the ways of getting information from the World Wide Web source . The Introduction pays attention to the theoretical approach towards data collection options . The main part of the Introduction is engaged in the Web Crawler program as the possibility of data collection from internet and consequently they are followed by alternative methods of data collection. E.g. Google Search API. The next part of the Thesis is dedicated to SAS products and their meanings in the context of reporting and internet monitoring. SAS Intelligence platform is presented as the crucial Company platform In the framework of the platform there could be found concrete SAS solutions. SAS Web Crawler and Semantic Server are described in SAS Content Categorization solution. Whilst the first two parts of Thesis are focused on the theory , the third and closing part pays attention to practical examples. There are illustrated examples of Internet Data collection, which are mainly realized in SAS. The practical part of Thesis follows the theoretical one and it cannot be detached.