Analýza a návrh průzkumu trhu ohledně BI reportingu a dashboardů

The main objective of the diploma thesis called "Analysis and design of BI Reporting and Dashboards Survey" is to analyze the main principles of Business Intelligence and Corporate Performance Management approach with a focus on performance reporting and dashboards, and to design a survey form for BI Reporting and Dashboards Survey which will focus on the current state of the reporting and dashboards in European enterprises. The final design of the market survey form is based on the identified key areas of the topic and is created by using the basic principles of statistics which help to compose successful market surveys. It represents the main input for the conduct of the quantitative market survey planned to be realized in the summer of 2014. The first part of the diploma thesis represents the theoretical baseline for the analysis of the key areas of the survey's content. This part includes introduction to the BI and CPM principles (chapter 2) followed by the identification and definition of key elements of successful BI reporting and dashboards (chapter 3). The last chapter of this part (chapter 4) summarizes the key principles of statistics leading to beneficial composition of market surveys. The second, practical part of the diploma thesis (chapter 5), presents the overall design of the BI Reporting and Dashboards Survey. This design includes scope, objectives of the survey, profile of respondents, and specification of the question form with predefined range of possible answers to each individual question. The final design of the question form is also available in Appendix 1 in MS Excel file. This diploma thesis emphasizes the importance of the effective performance reporting and the beneficial use of dashboards in organizations and outlines the key areas of those topics which business representatives should focus on. Another benefit of this thesis is the prepared question form itself which might bring interesting and valuable findings about the current state of BI reporting and dashboards implemented and used among the European countries.