The Business-Related and Logistical Challenges of Entering the African Solar Market. Illustrated on the Example of Solarity

The thesis evaluates the principal business-related and logistical opportunities and risks on the African solar market which is often associated to offer the last unexploited economic opportunities on this planet. For this purpose, the author examines three major African trade unions and reviews the strengths and weaknesses of each regional coalition. It becomes obvious that each respective trade bloc contains one dominant player, in this case Nigeria, Kenya and South Africa. The practical section starts with an analysis of the appropriate entry market for the Czech solar wholesaler Solarity. Subsequently, the author identifies South Africa as the best fitting market primarily because of good infrastructure, high purchasing power and a similar business culture. The author recommends that Solarity should apply an exporting entry mode due to its size and inexperience on the African market. Secondary research, first-hand experience and close cooperation with Solarity support the author in his final conclusions.