Podpora činnosti nestátní neziskové organizace komerční společností a jejich spolupráce při pořádání charitativních a benefičních akcí

The goal of this master thesis is a to establish basic characteristics of events produced by non-profit organizations in cooperation with profit organizations, to assess their management, production and funding problems and to provide solutions to these problems. This will be achieved through detailed analysis of the "Koncert proti konci světa" concert. Another goal is to assess, if the model of cooperation of non-profit and profit sector can generally work. The analysis of the event is carried out with access to internal information sources of the subjects and with guided interviews with the key people of the project. Another part of the thesis is a theoretical definition of non-profit organizations with focus on their classification, marketing and funding.