Kulturní diplomacie: Česko-japonská kulturní diplomacie v případové studii na Malé divadlo kjógenu

This diploma thesis deals with the issue of cultural diplomacy both on the theoretical, and practical level. First, the concept of cultural diplomacy itself, its varioud fields, its meaning, and its impact, is introduced. Then the focus of this paper turns towards areas that are closely connected to cultural diplomacy, specifically soft power, national branding, and above all public diplomacy. The last part of the thesis is conducted in the form of a case study of Czech-Japanese cultural cooperation as a means of cultural diplomacy. It is shown on the example of a Czech theatre ensemble - The Little Kyogen Theatre-- that specializes in one of the traditional Japanese theatre genres, the kyogen farce. An important part of the case study consists of an introduction of the role of the Japanese cultural envoy, bunko koryushi.