Současné postavení spotřebitele seniora v České republice

The purpose of this bachelor's thesis is to assess the current position of the Czech pensioners in society and especially their roles as consumers. It is divided into two chapters, which look at this issue from both theoretical and practical point of view. The first chapter starts with defining the term senior, followed by an outline of the current status of senior citizen as a member of society. Considering the main theme of the thesis there is also attention to focus on his economic position. The second part of the chapter is exclusively devoted to the subject of consumer protection with a focus on senior citizens consumers. It defines the basic reasons why they become victims of unfair business practices so often. The claims are then demonstrated by pensioners themselves in in-depth interviews. The final part of the chapter is devoted to the historical development of consumer protection laws, with an emphasis on changes made in the recent past. The second chapter consists of a questionnaire survey that the nature of the work requested and which significantly contributed to reflect the actual state of affairs.