Trh japonské spotřební elektroniky v regionálním kontextu

This bachelor thesis deals with the japanese consumer electronics market and its regional position. The thesis brings complex point of view of the situation on the market of consumer electronics in Japan and in surrounding countries, sets it into the historical and economical context and appropriately presents it to the reader. The theoretical foundation of this work is produced using research of literature, the following identification of the issues on the market is presented by financial and statistics informations acquired from academic articles, but also with the realized survey investigation, which provides insight into preferences and orientation in the asian consumer electronics market. The first part deals with thesis goals definition and its methods and also with regional geographical, historical and economical aspects demarcation, specifically talking about Japan, Republic of Korea, People's republic of China and Republic of China (Taiwan). The second part at first brings closer look at the consumer electronics market area and at its historical evolution. Further on, it defines the biggest regional producers on the market and analyses their development, recent position on both regional and world market and their financial condition in the last decade. In the end, the chapter brings the facts pointing on the actual recession of the japanese manufacturers and offers different possible causes. The last part of the thesis presents the realized survey investigation and its results, which are the main benefit of this work. It delves into the czech consumers preferences and brand orientation issue. The results are positioned in context with previously presented work and in the end, there could be found author's complex point of view on the given issue and also the future development prediction.