Marketing na sociálních médiích se zaměřením na cestovní ruch

Master's thesis called Social Media Marketing Focusing on Tourism is devided into two parts. The first part examines general conditions for development of social media with regard to development of the internet and individual types of contemporary social media. The second part is focused on specifics of the tourism marketing. In this second part are also analyzed selected marketing activities of business entities in the tourism industry in social media. In the conclusion of the second part there is analyzed a questionnaire survey among users of social media whose results are summarized in the conclusion of the thesis.