Podnikatelský plán. Založení ubytovacího zařízení

The aim of this work was to determine the costs of operation and profitability of the operation of a new accommodation facility. In the theoretical part, I focused on business in general - what are the conditions for business, trade and the establishment of a company - then what features should have a successful businessman. The main content of the theoretical part is a description and content side of the business plan - what it should contain. In the practical part, the data for the analysis of industry and market examined both from own research and from the statistical tables published on the website of the Czech Statistical Office. There are taken into account various aspects that may affect the business. The work analyze local competition and it found that there is a large number of guest houses and hotels, but lack sufficient accommodation places in dormitory type devices. The marketing plan is developed, so that is not too expensive, but to hit as many target customers as possible. It also assess the potential risks to the business and their actions, strengths and weaknesses, and as well as eg. a turning point what shows how many customers will make profitable business. The financing plan is developer with three variants of the number of guests and potential profits. The conclusion was drawn to the fact that this area of business appears to be fairly uncertain and should consider whether to realize the plan.