Historie marketingové komunikace Grandhotelu Pupp

The theme of the thesis titled The history of marketing communication of the Grandhotel Pupp is the explanation of the communication forms that have been used since the inception of the hotel and subsequent definition of the current forms of its marketing communication. The main objective of this thesis is to determine whether the marketing communication used by the company Grandhotel Pupp is efficient or not, to find out if it addresses a segment of young people and what forms of communication are mostly used by young people nowadays. The aim of the thesis is achieved by using a self made survey. The theoretical part of this thesis is devoted to basic concepts of marketing communication, marketing mix and market segmentation. The practical part contains information about the company and its marketing mix, survey and its evaluation.