Podnikatelský plán exportu zboží z České republiky do Kamerunu

The main aim of my work is writing a business plan for the export of goods from the Czech Republic to Cameroon. The business plan is designed for the needs of entrepreneur who would like to get engaged in the export in future. The first phase of the thesis consists of theoretical background that will enable readers to get familiar with basic concepts of business, international trade, the structure as well as content of a business plan. Furthermore, they are given basic information about Cameroon, on business conditions in the country and on international trade. The practical part is devoted entirely to developing the business plan for the export of goods from the Czech Republic to Cameroon. First is specifically characterized by the business opportunity and competitive advantage businesses. The reader is acquainted with the selection of the type of imported goods and with resulting SWOT and PEST analyzes. Based on the hierarchical segmentation is defined customer target group and analyzed the competitive environment. Great attention is then paid to the marketing and sales strategy and quantify the costs necessary for starting a business and making its first export options, including their financing. Finally we are capitulating prerequisites for project success and business areas where it can be seen potential risks.