Návrh vhodné formy prezentace FM zahraničním studentům

The presented master thesis is focused on targeted communication and a college`s presentation for exchange students. It mainly deals with factors of foreign students which influence a process of choosing a particular school or faculty and their transfer to the content of the communication messages. The master thesis should help affectively addressing a specific segment of foreign students from chosen countries who are considering participating the ERASMUS programme, i.e. go to study abroad, thus they are potential students of the Faculty of Management (FM). This should lead to the full participation of the Faculty of Management in the ERASMUS programme, where the Faculty of Management would become a received institution, not only the sourced one. The main objective of the presented master thesis is to postulate an appropriate presenation`s form and content of comprehensive offer for foreing students which will be suitable with their wishes, needs and expectations. In order to achieve the main objective is conducted a survey among foreign students of chosen partner universities of University of Economics, Prague (UEP) at bachelor study programme. Its outpust are used to identify the main motives and incentives for decision to study abroad and selection of the host country and the host university or the faculty. These findings are transformed into proposition of the presentation in condition of the Faculty of Management and the town of Jindrichuv Hradec.