Analýza možností affiliate marketingu

VOŘÍŠEK, Lukáš: Analyses of Affiliate Marketing Possibilities, University of Economics in Prague. Faculty of Informatics and Statistics. The Supervisor: Ing. Martin Sova. The bachelor´s thesis deals with analyses of affiliate marketing possibilities in content webpages environment, becoming familiar with the topic and the trends, mapping affiliate programs of both local and foreign markets. Theoretical part focuses on definition of affiliate marketing and analyzing its possibilities. Further it looks closer on current situation on the market. The second part of the thesis analyses the possibilities of affiliate marketing for the online publisher and compares two affiliate programs Heureka.cz and Kasa.cz. At the end it recommends the ways of webpage content monetization to their owners. The thesis reveals how big is the impact of the internet campaigns form on their success and what is the contingency with the surrounding content. At the same time it shows the interesting differences which the affiliate programs operators can observe. The outcome of the thesis is considered to be the complex view on the affiliate marketing usage for monetization of content webpages, evaluation its suitability for the needs of internet content publishers, and familiarization with new concepts and information.