Podnikatelský plán firmy SOUVENIR SUVENÝR

The main purpose of this bachelor thesis is creating a business plan for a company called Souvenir Suvenýr with a viability analysis and an evaluation of practicability of the project. The business plan covers producing five types of souvenirs designed in a contemporary design and made by local producers and suppliers. The specific thing about these souvenirs is that they are suitable either for tourists and local people. The theoretical part of the work describes the purpose, possible options and a structure of the business plan. The practical part introduces the business plan itself and focuses on market definition, marketing mix, financial analysis and other important factors influencing the viability of the company Souvenir Suvenýr. The conclusion evaluates the meaningfulness of the work done and fulfillment of the business plan.