Podnikatelský plán

The goal of this master's thesis is to elaborate a business plan of a newly established limited liability company - Reclu s.r.o. that plans to carry on an Italian restaurant, La Bisteccheria, located in Prague 10. The business plan should serve for verification of this project's feasibility. The thesis consists of theoretical and practical parts. The theoretical part introduces the definition and types of small and middle enterprises and also explains the terms that generally relate to business activities. Further, the final section of the theoretical part includes a detailed description, purpose, implication and structure of the business plan. The practical part of this thesis focuses on the business plan of Reclu s.r.o. itself including all the essential sections. The fundamental components of the business plan of Reclu s.r.o. comprise a description of the company, its key representatives and the product. The business plan further contains environment analysis, marketing, sale and HR strategy. An estimated financial plan for the first five years of the business activities constitutes the final section of the thesis and is elaborated for three different scenarios of potential enterprise's development: realistic, optimistic and pessimistic option.