Vliv CSR aktivit vybraných podniků na nákupní chování spotřebitelů

This thesis refers to social responsibility activities of ŠKODA AUTO Company. The content of the thesis is a literature review on the topic of corporate social Responsibility, discussion, brief development and direction of this topic. The practical part describes the activities and areas in which is ŠKODA AUTO involved. There are also examined impacts of these activities on selected automakers customer groups. The main sources of information were annual reports, reports on sustainable development, internal company documents and interviews with selected employees. The work also includes a questionnaire survey processed and evaluated by author.