Analýza komunikačního mixu společnosti Eaton Elektrotechnika s.r.o

The thesis deals with the field of marketing of the company Eaton Elektrotechnika s.r.o. It examinates and evaluates the implementation of the communication mix of the company. Furthermore it focuses on the specific case of the sales promotion. The theoretical part presents terms such as marketing mix, promotion and characteristics of an intercompany market. The practical part describes the company Eaton Elektrotechnika s.r.o. Then there is used a descriptive analysis to refer about its tools of communication mix. There is evaluated their usage and it is given recommendation for possible changes. Moreover is the thesis focused on a specific case of sales support, which is a consumer competition. There is described a principle of the action, its objectives, expenses and marketing support. Then follows an evaluation of fulfilling the objectives and setting of the benefits for the company.