Analýza pojetí a marketingu stálých expozic v galeriích výtvarného umění v Čechách

The bachelor thesis is devoted to the subject of permanent exhibitons in regional art galleries in the country. It analyzes artistic approaches to the presentation of art collections in permanent exhibitions, the marketing tools used to promote the exhibitions and communication with the public and media. In the theoretical section it outlines current concept of permanent exhibitons together with the content and the character of the presentation of the artworks. In the practical part, based on three practical examples of the permanent exhibitions in local galleries in Czech Republic, it analyzes and compares the approaches to the permanent exhibition. In the final part of the practical section, it attempts to outline current trends in art presentation and concept in long-term art exposures and proposes future direction especially in the marketing promotion of the exhibitions.