Yoghurt Factory: Business Plan for Frozen Yoghurt Shop in the Czech Republic
Název práce: | Yoghurt Factory - Business plan for frozen yoghurt shop in the Czech Republic |
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Autor(ka) práce: | Brabcová, Veronika |
Typ práce: | Diploma thesis |
Vedoucí práce: | Lukeš, Martin |
Oponenti práce: | Andera, Michal |
Jazyk práce: | English |
Abstrakt: | The main goal of this Master thesis is to evaluate whether the establishment of frozen yoghurt shop in Prague, Czech Republic, is feasible based on a developed business plan. The topic is approached both from the theoretical and practical perspectives. The theoretical part focuses on the topic of entrepreneurship as well as business model development and business plan theory. The practical part comprises of a business plan specifically developed for the frozen yoghurt shop topic, which is based on a complex research of the industry and the current market situation. The research findings are highlighted in the conclusion part along with the recommendation for further actions. |
Klíčová slova: | Frozen Yoghurt Factory; Entrepreneurship; Business models; Business plan |
Název práce: | Yoghurt Factory: Business Plan for Frozen Yoghurt Shop in the Czech Republic |
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Autor(ka) práce: | Brabcová, Veronika |
Typ práce: | Diplomová práce |
Vedoucí práce: | Lukeš, Martin |
Oponenti práce: | Andera, Michal |
Jazyk práce: | English |
Abstrakt: | The main goal of this Master thesis is to evaluate whether the establishment of frozen yoghurt shop in Prague, Czech Republic, is feasible based on a developed business plan. The topic is approached both from the theoretical and practical perspectives. The theoretical part focuses on the topic of entrepreneurship as well as business model development and business plan theory. The practical part comprises of a business plan specifically developed for the frozen yoghurt shop topic, which is based on a complex research of the industry and the current market situation. The research findings are highlighted in the conclusion part along with the recommendation for further actions. |
Klíčová slova: | Business plan; Frozen Yoghurt Factory; Entrepreneurship; Business model |
Informace o studiu
Studijní program / obor: | Ekonomika a management/International Management |
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Typ studijního programu: | Magisterský studijní program |
Přidělovaná hodnost: | Ing. |
Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
Fakulta: | Fakulta podnikohospodářská |
Katedra: | Katedra psychologie a sociologie řízení |
Informace o odevzdání a obhajobě
Datum zadání práce: | 9. 1. 2014 |
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Datum podání práce: | 20. 8. 2014 |
Datum obhajoby: | 12. 9. 2014 |
Identifikátor v systému InSIS: | https://insis.vse.cz/zp/46852/podrobnosti |