Yoghurt Factory: Business Plan for Frozen Yoghurt Shop in the Czech Republic

Název práce: Yoghurt Factory - Business plan for frozen yoghurt shop in the Czech Republic
Autor(ka) práce: Brabcová, Veronika
Typ práce: Diploma thesis
Vedoucí práce: Lukeš, Martin
Oponenti práce: Andera, Michal
Jazyk práce: English
Abstrakt:
The main goal of this Master thesis is to evaluate whether the establishment of frozen yoghurt shop in Prague, Czech Republic, is feasible based on a developed business plan. The topic is approached both from the theoretical and practical perspectives. The theoretical part focuses on the topic of entrepreneurship as well as business model development and business plan theory. The practical part comprises of a business plan specifically developed for the frozen yoghurt shop topic, which is based on a complex research of the industry and the current market situation. The research findings are highlighted in the conclusion part along with the recommendation for further actions.
Klíčová slova: Frozen Yoghurt Factory; Entrepreneurship; Business models; Business plan
Název práce: Yoghurt Factory: Business Plan for Frozen Yoghurt Shop in the Czech Republic
Autor(ka) práce: Brabcová, Veronika
Typ práce: Diplomová práce
Vedoucí práce: Lukeš, Martin
Oponenti práce: Andera, Michal
Jazyk práce: English
Abstrakt:
The main goal of this Master thesis is to evaluate whether the establishment of frozen yoghurt shop in Prague, Czech Republic, is feasible based on a developed business plan. The topic is approached both from the theoretical and practical perspectives. The theoretical part focuses on the topic of entrepreneurship as well as business model development and business plan theory. The practical part comprises of a business plan specifically developed for the frozen yoghurt shop topic, which is based on a complex research of the industry and the current market situation. The research findings are highlighted in the conclusion part along with the recommendation for further actions.
Klíčová slova: Business plan; Frozen Yoghurt Factory; Entrepreneurship; Business model

Informace o studiu

Studijní program / obor: Ekonomika a management/International Management
Typ studijního programu: Magisterský studijní program
Přidělovaná hodnost: Ing.
Instituce přidělující hodnost: Vysoká škola ekonomická v Praze
Fakulta: Fakulta podnikohospodářská
Katedra: Katedra psychologie a sociologie řízení

Informace o odevzdání a obhajobě

Datum zadání práce: 9. 1. 2014
Datum podání práce: 20. 8. 2014
Datum obhajoby: 12. 9. 2014
Identifikátor v systému InSIS: https://insis.vse.cz/zp/46852/podrobnosti

Soubory ke stažení

    Poslední aktualizace: