Měření SEO potenciálu webu – PIF RANK

Usual measurement of the successful search engine optimalization depends on the established goals for website. The most common measure of the success is the traffic which the website owner has the knowledge of exclusively. Unfortunately, it does not objectively indicate the technical maturity and SEO potential in the reaching good long-term results in the search engines. This task is trying to provide the solution in measuring of SEO website potential resulting from on-page factors and mainly from off-page factors such as number of inbound links, popularity and credibility of website, etc. The final score of PIF rank for particular website is figured out through some publicly available tools on each website. As an opposite, for monitoring the PIF rank, it will be also developed the measuring of SEO/SEM through the web analytics tools in Google Analytics. In addition, the verification of the final score will be determined by the comparison of five webs in the area of tourism, according to the expected visits from the Google search engine. The task is divided to three topical units. First deals with the determination of correct goals for observation SEO. Following second section brings the summary of the most effective indicators of the web performance. Finally, the third part devotes in the indicators selection, balance determination, rank calculation of PIF rank and verification by traffic prediction from search engine. Also, the part of the task is the attachment in Excel which provides the base for the data calculation and evaluation.