Kupní síla českého a slovenského spotřebitele

Since 1st January 1993 two independent sovereign states arose after the disintegration of the Czechoslovakia - the Czech Republic and the Slovak Republic. Both states are connected with almost 70 years of common history. The aim of this bachelor's thesis is to analyse if the Czech or Slovak consumer has more favourable market position, in other words can purchase larger amount of goods and services for income and therefore enjoys higher standard of living. The structure of the bachelor's thesis consists of three main chapters. The first part deals with the development of basic macroeconomic indicators of observed countries from their disintegration up to the present. The relationship between each of mentioned indicators and consumer purchasing power is proven. On the contrary, second chapter is devoted to the theoretical background of the entire issue. It defines consumer purchasing power and presents several approaches with focus on analysis of the consumers' standard of living. Last chapter aims at the development of the purchasing power of observed consumers over the period of the last 20 years. It is based on the Comparative Price Level Index, HICP indices, gross saving rates of households and household debts. The third part compares the rate of growth of the standard of living between the Czech and Slovak consumer.