Vedení firmy pomocí metodiky NLP

The work focuses on Neuro-Linguistic Programming (NLP), its methodology and its application to real life situations; coaching, management, training, and marketing. The work describes the benefits of using the methodology of NLP at school, at work and in personal relationships. It also brings to light certain latest developments in this discipline. The research conducted by the author confirms the hypothesis that majority of people are primarily visual; the research also found that only a fourth of the participants were primarily kinesthetic and less than a tenth were primarily acoustic. The work also demonstrates the methodology how to deduct the perceptual models of people and how to benefit from this knowledge in management.