Návrh a implementace modelu pro BI reporting nad daty CRM systému

The aim of this diploma thesis is to design and implement Business Intelligence model for data reporting from CRM system, particularly pilot dashboards. These dashboards are created based on BI platforms that have been chosen – Power BI, Tableau and Qlik. Outcomes of this diploma thesis is a part of practical project, which is being conducted under the sponsorship of the company providing services of CRM system, over which data the individual dashboards are modelled.The thesis is divided into theoretical and practical part whereas the theoretical part aims for specification of BI problematics. Basic terms, principles, goals, components, costs, effects and BI efficiency are described here. In the consequent part, there is a data quality meaning, aspects of BI solution implementation into a company and a performance dashboard term.In the practical part the best practices and principles of data visualization modelling, current analysis of BI market situation of BI platforms and the chosen BI platform for dashboard modelling are defined. In the following part, there is an outcoming dashboard design including the usage of wireframe defined. As well, there is CRM system, its provider, dashboard users, specific directives, dimensions and entry data source described. In the closing chapter, individual dashboards in specific BI platforms are modelled, and furthermore implementation tool options and recommendation for BI platform selection for CRM solution provider are defined. The dashboard solution will be an upgrade of current reporting solution which is implemented in CRM system.