Vliv internetu věcí na maloobchod

Master´s thesis deals with possibilities of application of the internet of things in a retail environment and description of existing technological solutions, which represent the possi-ble future of its development. In particular, the thesis deals with the definition of current problems and shortcomings in retail and their subsequent solution with the help of the internet of things technology. The aim of the thesis is to describe the effects of the internet of things on retail and to make recommendations that can lead to the reduction of negative consequences and the improvement of technology acceptance by the general public. These impacts can be reflected in a change in the way the customer purchases and the possibility of transferring a retail exchange site, from a store to the online environment. Such a change represents the revolution of the retail industry and therefore needs to be addressed in de-tail.