Možnosti využití zámku Březnice v cestovním ruchu

The bachelor thesis deals with the evaluation of tourism in the Central Bohemian region. It maps cultural tourism in Pribram region with a focus on Březnice. It analyses the possibilities of exploiting the potential of Chateaux Březnice in tourism.The SWOT analysis, which characterizes strenghts and weaknesses, was created to resolve the objectives of the thesis. A further questionnaire was conducted among the visitors of the castle, which researched their wishes, needs and reasons to visit.Thanks to investigation, it was found that Chateau Březnice, even if it works on its strengths and weaknesses, suffers from the lack of variable activities to meet the demands of tourists. And another big weak point is a low promotion, especially on social networks.The goal of this thesis is to define the current shortcomings of the chateaux and to propose solutions. According to the research results, improvement of communication by utilizing information technology and higher attractiveness of the Příbram region would help to increase the attendance of the chateaux.