Sdílená ekonomika v cestovním ruchu

The thesis is focused on the sharing economy in tourism. The theoretical part describes basic conditions for creation and rise of the phenomenon of sharing economy, characterizes tourism market and recent tourism trends with the emphasis on the influence of technologies. The practical part later deals with characterization of the sharing economy, determination of its specifics and position on the market and most importantly researches the role and influence of this phenomenon in tourism field, especially in the areas of accommodation and transportation services. The practical part also presents case studies of Airbnb and Uber on the Czech market which are followed by the prediction of future development of the sharing economy in tourism.