Analýza softwarových podpor řízení projektů v digitálních agenturách

This master’s thesis concentrates on selection and implementation of a suitable tool for project management support in a chosen company. The problem is solved as a case study where, based on semi-structured interviews and personal experiences, the problems of a real enterprise are described, the requirements for software project management tools are identified, and evaluation criteria defined with respect to the objectives and characteristics of the enterprise. Of the ten tested applications, Active Collab, ZOHO Projects, and Teamwork Projects are, based on an expert assessment, identified as the most suitable ones. The best-ranked tool, Active Collab, is subsequently implemented, tested in practice, and the defined requirements are verified with respect to solving the company's problems.The main benefit of this thesis is the possibility of its practical use by smaller companies, which are dealing with the issue of software support of project management - it presents the theoretical basis and practical information, which can be used as a guide to this issue especially by smaller digital agencies.